Crafting the Perfect Email Newsletter   So you finally want to start a newsletter for your local business? It’s a good idea for local businesses. In fact, email newsletters can help boost your sales dramatically but most small business owners simply overlook its significance.  Email open rates are still very …

DIY Website Audit: How Does Your Site Measure Up?   Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of …

DIY SEO Audit in 10 Steps   Whether you manage your own website or you have a webmaster team dedicated to searching engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your …

Don’t Know How To Approach Internet Marketing Try These Ideas While some business owners prefer to keep to traditional forms of advertisement like television or billboards, this is a dire mistake. Marketing on the internet, while intimidating at first, can have fantastic results, giving a much better return on initial …

2 Secrets to Maximize Your Viral Marketing Efforts The goal of viral marketing is to spur activity and communication among prospects and your customer base. Your consumers propagate traffic to your site by the Internet’s version of word of mouth. Let’s not also forget that the traditional “word of mouth” …

Best Internet Marketing Tips To Improve Your Business Internet marketing is not a field that will be going away, any time soon. The benefits available to any company that courts business online have been well-proven. Yet a successful internet marketing strategy is not hard to put together; a business owner …