2 Secrets to Maximize Your Viral Marketing Efforts
The goal of viral marketing is to spur activity and communication among prospects and your customer base. Your consumers propagate traffic to your site by the Internet’s version of word of mouth. Let’s not also forget that the traditional “word of mouth” viral marketing works just as well to promote your online business.
Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide.
2 Secrets to Maximize Your Viral Marketing Efforts
If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness using the power of social media.
Think of virality as an exponential curve. If two people directly related to the brand share a piece of content, and if that number doubles 30 times, it means that over a billion people will have shared the content.
Viral marketing is a powerful tool for businesses. It’s how organizations like Facebook and Lyft (among many others) quickly acquired new customers. You can create a viral social media campaign by following the viral-marketing principles practiced by some of the world’s best brands.
Effective viral marketing involves time-tested marketing that requires your marketing tools have a strong emotional attraction.
This strong emotional attraction is best accomplished by employing two basic methods of sales. The first is providing solution oriented materials to use as your marketing tools. Basically, the potential consumer, no matter what your product or service has the question, “What will it do for me? All viral marketing materials should concentrate on providing positive solutions or answers to this question.
The other sales method that is crucial in any viral marketing campaign is the long-accepted fact that all purchases are made first based on emotions. Next, the consumer rationalizes this purchase with logic. Thus, the best viral marketing tools will first concentrate on the emotional aspect of the sales procedure.
To accomplish this you must paint the picture of the results or solutions your products or services provides. You must be able to have the potential customer engage in actually feeling the benefits. Visualization plays a very important part of the sales process. Even if only words are used, such as a viral marketing e-book, or e-zine, those words must paint the picture of the desired results.
To best accomplish this you must research your target market well. You must be able to identify which emotions are the major parts of closing the sale. Some common emotions that frequently evoke a purchase are: Fear, greed, vanity, lust, pride, envy, and laziness. These are very important feelings and desires often contributing to closing the sale. Your goal with the viral marketing is to create a verbal picture that teases and evokes the desires fueled by these emotions.
It is important to keep these two important aspects of closing a sale spread throughout every piece of your viral marketing materials. Don’t quickly just slap something together and offer it free through search engines, directories, e-mails, newsletters or your site. Evaluate carefully to make sure your material is solution oriented and taps two or more of the most frequent emotions that evoke a sale. Without these two steps at best your viral marketing efforts will get minimal results.
2 Secrets to Maximize Your Viral Marketing Efforts
Creating a viral marketing campaign that is productive can be challenging. First and foremost, it is important to create content that speaks to the target audience in a unique way. Marketers should use a social media analytics platform to measure performance, and should focus on creating content that is timely and that generates engagement.
