Niche Marketing How Exactly Do You Market Your Niche Product or Program?
I was brand new to this nice product marketing thing less than 2 years ago and I have to say that if you feel lost and overwhelmed I know exactly how you feel. (By the way “niche product” and “niche program” are one and the same – both things you are aiming to sell to your niche market) I made many mistakes and lived to tell the tale – and boy did it pay off!
I was the number one computer phobic, clueless dumbo when I first came across this way of doing business. All I knew was this seemed like a way to ditch my 9 to 5 job (that I’d been stuck in for 26 years!). So I took a deep breath and dived in.
If you are like me you will read everything you can find and soon learn that opinions are like rear ends – everyone’s got one. But I realized after a while that I kept coming back to some very basic ways go about marketing niche products – and it is these that are the key to your success.
1. Find a niche market
2. Find a niche program or product.
3. Sell the product to the market.
The first and maybe not so obvious is find your niche market. Notice I said first find your market – not your product. I remember frantically looking for great products I thought would set the world on fire. Guess what? No one else thought the same. Result – no sales. Eventually the penny dropped and I started finding the market first and then finding a product to match.
How do you find a hungry niche market? Find what they are typing into search engines. How? Well there are many great products to help. The one I use the most (Good Keywords) also happens to be free! Just go to Google and type in “Good Keywords Softnik Technologies” and you will find where to download it free.
A great place to find your niche products once you have established your hot market is Clickbank.com – If you are not a member then join now, and you will have access to over 10,000 digital products that cover every niche there is. And it is digital products that are easiest to start selling if you are new. Clickbank deal with all the order processing and delivery so you just have to concentrate on sending your customers.
The established way to go on and sell your products is through pay per click advertising or having a website. Both these work but can be difficult to learn in the your early stages – and why make it difficult for yourself?
There is a 100% effective niche marketing strategy, almost “undercover” way to get to the top of the search engine rankings using articles about your niche products. It is a system put together by Nathan Stark and it enabled him to bring in over $3 million in sales in one year. This is something I was totally skeptical about – until I tried it! I have to admit you need to put in a bit of effort, but it soon became apparent that this new technique rewards you thousands of times over in the form of sales. For only 60 – 90 days work an ongoing stream of customers is created for life! Wow – was I taken aback!
I hope you pursue your niche product marketing business because I have to say, hand on heart, it is the best thing I ever did – but remember it’s not something for nothing. Do the basics right and you will be richly rewarded.