There are a few basics ways that you can package the information you sell. You can write a book, a booklet, an eBook, or a kindle book. You can record an audio or series of audios. Or you can record a video or series of videos. You can also offer individualized or small group assistance with the learning process; we often call this assistance “coaching.” And there are a limitless number of ways you can combine those packaging methods to create customized packaging scenarios. For example, you could create a series of books. You could create a coaching program that is based on the content in the books. You could create a coaching program that is based on the content in a series of audios or videos. You could create a series of materials, perhaps a combination of audio or video, that is specifically designed as the teaching portion of a coaching program. And so on.
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